Thursday, September 20, 2007

Purchasing unfrozen ice (some call it water)...

With the environmentalists pushing one way about the wastefulness of bottled water, you know that something else had to be pushing in the other direction. While some might consider this the definitive "other direction," I don't even think it's on the map....definitely on a scale of its own.

I give you the Insource/Outsource Dumbest Product on the Planet™...


ICEROCKS® are secured, ready-to-be-frozen ice cubes made with high-quality spring water. These cubes, to be consumed within two (2) years, are hermetically packaged in disposable containers. ICEROCKS® uses a patented technology, providing a container of refreshing ice cubes that are pure and hygienic.

ICEROCKS® is sold in its unfrozen state (liquid) water?, making it a product offering substantial savings in terms of delivery costs, in that it does not require trucks to be refrigerated for transportation.

So what's it made of? The water features a pH of 7.8, 37 milligrams per liter of Calcium, 157 mg/liter of Bicarbonate, 42 mg/liter Silica, and Sulphates at 53 mg/liter. Nitrates are a cool zero.


$5.89 for .75 L = Roughly $29.50 a gallon

And this isn't some dummy start-up company, either. They've been around since 2002, sponsored athletes and race cars, utilize a Board of Directors. Scary.

I guess it's not hard to stay in business when you're charging thirty bucks a gallon for water.