Monday, December 3, 2007

Don't squeeze the Charmin...

As consumers become more and more numb to typically-blah advertising --even in contextually appropriate settings-- businesses are forced to speed up their hamster wheels in order to grab our attention. With varied statistics it's hard to tell how ad-saturated we really are, but this might give you an idea of what these ad execs are competing against:

The average American is exposed to 247 commercial messages each day. -Consumer Reports Website

Research tells us that the average American consumer is exposed tomore that 600 advertising messages a day in one form or another. -The Business Journal Phoenix

The average American is exposed to about 3000 advertising messages a day, and globally corporations spend over $620 billion each year to make their products seem desirable and to get us to buy them. -Michael Brower, PhD, and Warren Leon, PhD, Union of Concerned Scientists

A conservative estimate has the average American consumer exposed to more than 850 commercial messages a day. -Texas A&M University Digital Library

As a result, socially conscience and devilishly interactive advertising has been begun to break the marketing atmosphere, shattering the mold in order to evoke a consumer emotion far deeper than the buy me.

While more and more attention is being garnered by these organizations, big corporations are beginning to take notice. Check out these innovative advertisements by non-profits, governments, and social organizations, with a few green-washed billboards thrown in (see: McDonald's).

Click for bigger.

Cancer Patient Aid Association ceiling poster campaign:

For Amnesty International:

For The Salvation Army:

For Denver Water's "Use Only What You Need" Campaign:

For The Red Cross (with various other locations):

For the Focus 12 Rehab Center:

For a deforestation campaign (similar to WWF campaign pic below*)

For The World Wildlife Fund:

For Medicine Without Borders (one of my FAVORITES):


For a Stop Smoking Campaign in South America:

For a Greenpeace Global Warming campaign (incudes various other cities):

For Mothers Against Drunk Driving:

For the World Wildlife Fund:

*For the World Wildlife Fund:

Award-winning solar-powered billboard for NedBank in South Africa:

For the always-healthy McDonald's:

Cut-Outs for the Bronx Zoo:

For Amnesty International:

For Institute Akatu in Brazil:

For more information, check out