Wednesday, May 21, 2008

Walking on flowers, permanently...


That's my usual reaction. Just plain blah.

Sure, industrial concrete finishes in businesses and designer lofts are all the rage, but let's face it; no amount of acid finish, stamping or staining can warm up the feel of concrete to that of, say, a reclaimed wood plank floor salvaged from a 100-year old barn. Concrete is cold, unwelcoming and often times just plain boring, regardless of whatever faux tile finish or slate texture application you can find. Blah.

And while the concrete industry has made some tremendous advancements --from CERATECH's carbon reducing sustainable concrete to cement based composites like Syndecrete (they've even developed a self-cleaning concrete from Essroc that uses photocatalysis to scrub itself)-- when it comes to unique aesthetics, not many concrete floors can hold their ground.

Try as they might, they're still just plain old, cold concrete floors. Scraped and scratched, dyed and bleached, blah concrete floors.

One solution?

Bring in the design team from Transparent House, a 3D visualization studio that specializes in creating photorealistic 3D renderings of architectural designs. They're taking concrete to a whole new (see: beautiful) level...

Transparent House Team presents its vision of the classic flooring material – concrete.

We’ve created a way to refine a popular element of contemporary interior design such as polished concrete flooring. The design concept allows for application of any pattern to the surface either when pouring or afterwards when the concrete has set. The fine floral ornament promotes the clean and simple character of the space while adding a touch of warm and live contrast and highlighting the cold austerity of the material.

Now THAT's the farthest thing from blah I've seen in a while.

Check out more of Transparent House concrete HERE.